Merriam-Webster defines the noun “campaign” as “a connected series of operations designed to bring about a particular result, e.g., an election campaign.” Let’s delve into that from a job search perspective.
Usually, the particular result you desire is meaningful employment with a reputable company at a competitive salary. But note that a campaign is a “connected series of operations.” How fast you find and land that new job depends on the campaign strategy you design and how well you execute it.
A “traditional” job campaign strategy involves the following operations:
– A compelling, error-free résumé that quantifies your most impressive accomplishments
– An equally strong cover letter that sells even if separated from your résumé
– A well researched list of targeted companies that need your skills to make money or control costs
– A coordinated series of direct mail letters, followed up by phone calls, to secure an in-person meeting
– Shining during that meeting by asking questions, listening, and then showing how your experience can solve their problems such that you’re constantly invited back for yet another stellar meeting
-Writing prompt “thank you” letters that reinforce your value proposition and further distinguish you from the competition
– Negotiating a “win-win” salary package appropriate to the benefits you’ll bring the company
– Starting your new job and making history happen!
Such a simple “series of operations” to bring about a desired result. And if you’re lucky, you’ll get to choose from multiple job offers!
Of course, there’s lots of hard work involved. Lots of letters. Lots of phone calls. Often lots of rejection.
Yet the “winning” campaign secures the job. My next blog will discuss how “winners” supplement traditional tactics with branding strategies that help them “stand out from the crowd.”
All the best,
Stan
Career Marketing Strategies 